The next couple of tips we are going to share with you involve the effective use of email in your marketing efforts, and the importance of owning your own domain. These concepts are very simple, but their siginificance in your marketing efforts are easily overlooked. Remember, success comes from doing a series of little things correctly over a period of time. And, marketing success is no exception.
If your law firm doesn’t use an autoresponder (mass email system) as part of its marketing strategy it should. An autoresponder is one of the most powerful, and least expensive methods of building your client base that you will ever use.
For those of you who may not know what I’m talking about, an autoresponder is a software program that automatically send out a document to anyone who sends a request to its email address.