The following article was featured in Trey Ryder’s “Law Marketing Alert”, and is reproduced here with his permission.
WHAT LAWYERS REPORT ABOUT THEIR MARKETING EFFORTS
Here are recent observations lawyers have shared with me—and results from my own law-marketing efforts:
Advertising in Daily Newspapers: Losing its effectiveness. In general, the larger the newspaper’s circulation, the higher the cost, the poorer the readership and the less likely prospects are to see your ad. As costs increase and effectiveness decreases, look at other options before investing a lot of money in large-circulation newspaper advertising. The more broad-based the newspaper, the more money you pay to reach people who are not in your target audience.
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